Get Ali back.

Improve the quality and variety of concession stands. Reduce the prices of the food and drink.

Cut the prices of the replica kit.

Be more innovative with ticketing and match day experience offerings.

Reduce the price of the car park. 10GBP??

Get the public transport link back to the city centre back ASAP. Include public transport to/from the game in the price of a ticket.

Oh, and expand the player budget.