the trade off for being greener does cost more

of course people in their 50 will be thinking of their children and grand kids for the future

I wonder if the people who have no kids think the same, do they have the same passion to change the way they have always lived to be more greener and save the planet for future generations or are they thinking of the Now and the spiralling costs in life and thinking " deal with now, forget the future " ? ? ?