I think this is a really good point and think has a huge bearing on PL relegation. But Eric, if we play football like we did last season then do you really think that if we got relegated to L1 that we wouldn't shed around 30%? Maybe not the ST holders in the first relegation season but if we didn't go up, and the football didn't improve, then I really couldn't imagine much more than around 10K on a good day and ST sales to gradually decline.
It's all hypothetical anyway and you're a stats person so there must be a marketing algorithm somewhere that predicts this stuff (I'm not suggesting you have one but I rather hope that there is one somewhere). I'm plucking figures out of thin air here.