Look, it's a sport first and foremost.
Fury doesn't want to fight the best, he wants to fight re-treads and those he can beat. Nothing wrong with making money, but there's making money and then there's taking the piss.
Fury has a habit of conveniently ducking fights he may lose - Klitschko rematch, AJ, now Usyk - using all manner of reasons. If he wants to be a comedy attraction, then fine, but he and his fans can't claim him to be great or a real champion.