from a purely aesthetic point of view the 'NB' logo, the sponsor and the circular badge are all crammed in too close together, with the circular badge closer to the sponsor than the 'NB' logo..

that being said the circular 'bluebird' badge is a welcome change from the red bordered crest with the red ragworm on the bottom, a definite improvement..

regardless, I don't buy replica kits anymore so this is not an issue for me, for those that do have at it..