more specifically, there have been a number of similar headlines over the last year or two that have ended up getting large numbers of hits, as typically an American on social media will come across this and post it with a caption like
"your average brit wouldn't survive 10 minutes in Texas mid summer" or something along those lines, which will be followed by a bunch of British accounts arguing back - hey presto; easy engagement farming for the social media account and thousands more views of the article meaning more advertising revenue.