Quote Originally Posted by The Lone Gunman View Post
This is not true. There was never any strategy attached to the rebrand. No business plan. No strategic plan of any kind. Nothing. It was a rich man’s whim. Nothing more, nothing less. This much I know as I had several lengthy discussions on the subject with the club’s CEO at the time.

It should have been blatantly obvious to everyone that there was no actual plan or any kind of strategy in place as the whole thing was such a shambles from start to finish.

Tan was playing with the club back then and I don’t believe anything has changed significantly in that respect since, apart from him being less interested and less prepared to throw his money around. Off the field, the club is no more organised than it was in 2012. On the field, it’s much less so.
Of course there was strategy. Tan didn't purchase the club on his own. He was part of a consortium of investors, and such people do not spend money on a whim.

The strategy basically was to spend Ł100m on increasing the stadium capacity, build a new training ground, and rebrand the colours to red to appeal to the Asian markets. On top of that was the aim of top flight football.