Quote Originally Posted by TWGL1 View Post
I don’t think that works if it’s relating to staff appointments and service delivery for a football club as so many factors are based on variables outside of the board’s control ( injuries, weather , fitness , refereeing decisions, suspensions, loss of form etc etc)

It’s not Tesco’s.
No it is not Tesco.

I don't care about Tesco. I do not support Tesco. I feel no sense of pride or frustration if Tesco produces bigger dividends for its shareholders than Sainsbury. I do not read books about the greatest check out staff in Tesco in the golden years of the 1970s. I will not travel 200 miles each way to buy a pint of milk and a paper at Tesco.

I do care about Cardiff City Football Club. It maybe irrational, but there it is!

The Board do not have to produce a plan. They do not have to keep the supporters (their customers) informed and involved. They do not have to be competent. But it helps if they have a plan, communicate well and show that they are on top of their jobs or roles. It will be better for their reputation and the club's financial position. It will generate more goodwill, enthusiasm and new supporters (customers). It is a win-win.

Supporters are not the same as customers. At times the club appears to recognise that (even if just with cliched soundbites) but too often it clearly doesn't. If you and Matt are happy with that, it is your choice. I hope you are in the minority - but maybe you aren't.